Born 1961 and living in the Netherlands

Working is my lifestyle since 1986

I am Peter van der Steege, a multi-disciplinary creative from the Netherlands, currently working as CEO and Art director at Fitbrand (Groningen), creating and designing value and experiences for brands.

Proficient in photography, graphic design, branding and marketing.

For more than 25 years, I have helped clients to develop brand identities, as well as a strong marketing positioning. My vast experiences range from photography, designing advertisements, products, brochures, logos and websites, to more complex projects, such as the complete brand design for some major Fitness & Health Corporations in Europe.

I understand the importance of knowing the long-term vision of a company and how to accurately and consistently reflect and strengthen that message in all visual and written communication.

I enjoy a good cup of coffee and watching Scandinavian tv series. I can’t work without the vibes of music or good company.


1986 – 1988 ArtEZ Institute of the Arts Enschede,  Bachelor of Arts (B.A.) – Photography Grade, Cum Laude
1999 – 2000 Amsterdam University of Applied Sciences,  First-degree Teaching Qualification


2010 – Present  Art Director / CEO Fitbrand, Groningen
2013 – Present CEO & Founder BlackBoxPublishers, ’s Hertogenbosch
2015 – Present Branding Consultant, HDD GROUP, Waalwijk


2017 – 5 Power tips to succeed with your Personal Brand, FIBO European Convention, Cologne
2016 – ZZB Zwemscholen breakfast keynote on Personal Branding, De Fabrique, Utrecht
2016 – Power Speech on Branding VES, Snow world, Zoetermeer 2016 – Personal Branding Keynote, Start2Move, Zwolle
2015 – Kick off Personal Branding for students, Hanze University, Groningen
2015 – Workshop Build your Brand, BlackBoxFitness, Vught
2014 – Online Marketing strategy in 10 Steps, HDD Group, Waalwijk
2014 – Online Personal Branding – 7 branding tips for personal trainers, LAPT Mega Quarterly, Veldhoven
2012 – HDD Group Connected Strategy, HDD Group, Waalwijk
2011 – Personal Branding for Personal Trainers, LAPT Mega Quarterly , Veldhoven
2011 – HDD Group engages Social Media, HDD Group, Waalwijk
2009 – Insights for a better Marketing Positioning for your Fitnessclub, Les Mills Mega Quarterly, Veldhoven
2009 – Personal Branding for Students – #thisisme, Hanze University, Groningen
2008 – The Brand Gap, Building up a Branding Strategy, Achmea Health Centers, Apeldoorn


Body Bike International, Activio, EuropeActive, LXR Training, HDD GROUP, XCO Sports Company, Planet Fitness International, PLTS, Les Mills, Clean Meals, Start2Move, HealthCity International, VARA, Basic-Fit, Reebok, Fitness First, T/J Boxing, 3SIXTY5 Personal Training, LAPT International, Achmea health Centers, NIKE, DISQ Mobile Gym and Active Sports Premium